The reason we chose Blood Cancer United as our organization’s philanthropy is simple. One of our founding members was diagnosed with Lymphoma while being in Paradigm. As a brotherhood, we had to pull together and support our brother as he was fighting his blood-borne cancer. Fortunately, the member of ours who was diagnosed with Leukemia is now in remission and has been for some time now, but that doesn’t mean we can be complacent. There are thousands of people all over the world who could use some support while they still battle for their lives. Since its formation, Paradigm has been committed to being that support the best way we know how. All proceeds from events and apparel are donated straight to BCU. This is a cause that we hold near and dear to our hearts and we will see it through because together, we will find a cure.